We design emails that deliver results.
Email marketing has become a crucial activity for many small businesses. An email newsletter often is often their main mode of engaging customers, building loyalty and driving sales.
Marketing is not the same as selling. And email marketing is not, or should not, be exclusively about presenting offers. It’s all about building relationships, about establishing a two-way dialog where both sides see value.
Email remains the most cost-effective method of communicating with customers, with an estimated return on investment of 4400%, according to a Campaign Monitor study. However, it's a constantly moving field where email marketing techniques that may have worked five years ago may no longer be best practice today.
Email marketing is essential for growing your customer base and keeping existing customers informed. Email newsletter subscribers are among the most loyal visitors. Since they have already provided their email address they are likely to come back for more and spread your content wide and far.
Use emails as part of your follow up strategy. Post-purchase emails cannot just stop at the usual order confirmation – there needs to be a whole sequence in place to setup your post-purchase emails for further sales.
5 Useful Email marketing tips:
Only Send Email to People You Know
Emailing complete strangers is spam. Emailing customers and others with whom you have only a slight acquaintance is, at best, a waste of time.
Build Your Email List Slowly
Quality in a contact list is always more important than quantity. Establish mechanisms for capturing contact information and permissions at the places where you engage customers in your physical shop or office or online.
Resist the Urge to Sell
There are a lot of great companies out there who when you join their mailing list just bombard you with offers and ‘Buy from me’ messages, nothing turns customers off faster. Email marketing should be about building relationships, offer information of value to your customers and present yourself as a trusted expert.
Let Customers Tell You the Content They Want
When a customer asks a question in the course of doing business with you, write it down, along with your answer, and stick it in a folder. When the time comes to write your next email, you have ready topics at hand.
Make Sure Your Email Lands in Customer Inboxes
How do you prevent Internet service providers (ISPs) from tagging your messages as junk mail? This is the core expertise that email newsletter design and development service providers, such as ours can provide.
Ready to find out more?
Most project requirements are unique, so tell us what you want your particular project to do and we'll get back to you with some great ideas and an idea of the potential cost.